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Last modified:
  30 Mar 2009
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Mobile Insight Vol: 8 Issue 301 January 23rd 2006

Las Vegas comes to i-mode handsets

Las Vegas style games such as Roulette, Blackjack and Stud Poker will be available on i-mode handsets offered by O2 thanks to a tie-up between Player X and Probability Games. One of the offerings, Nudge 7, even has a jackpot that regularly reaches over £10,000. In order to bet, customers use the Cashish systems which enables payment by credit card or by cash at retail outlets around the UK. The games are free and have been validated on all i-mode handsets by Player X.  To date, the highest pay-out has been £500 to one player.

www.playerx.com
 

ShoZu does what MMS promised

The picture equivalent of text messaging is MMS (Multimedia Messaging Service). It's been something of a damp sqib. So Cognima has created a system called ShoZu which it has made easy as pie to use. And, rather than recreate the wheel, it has linked into three popular Web logging sites. The list includes Flikr, Textamerica and Webshots. So all you need do is install the software and link it to a mailbox on one of those three services. Then, whenever you take a photo with a cameraphone, you can choose whether or not to upload it directly to the Web. If you choose Yes, it will be uploaded in the background via GPRS or 3G.  Mark Bole, Cognima's CEO, reckons that with the data compression techniques associated with ShoZu, it's even cheaper than sending an ordinary MMS message. Given the outrageous cost of data roaming while travelling abroad (see Mobile Insight passim), ShoZu is programmed to prompt the user if he or she wants to upload photos while abroad. Bole reckons ShoZu's popularity has grown sufficiently to encourage both handset vendors and network operators to licence the client. It remains free to the public. However, future versions for business use - such as uploading photos to a corporate file server - could attract fees.
 

IPWireless introduces mobile TV in TD spectrum

Just when you thought there couldn't possibly be any room for yet another technology that gives you mobile TV, IPWireless has come out with one - TDtv. It's aiming to drive yet another nail into the coffin of DVB-H, the technology which only yesterday, O2 said was wonderful. The beauty with TDtv is that it utilises spectrum that existing European operators already have.  It runs in what is known as unpaired TD spectrum and IPWireless already has four European operators already testing the system. One of which is in the UK.  Mobile Insight saw it being demonstrated today and once again, there's no obvious deficiencies with the picture. In fact, this is the only mobile TV solution which we've ever heard of that will work at 200 mph.  TDtv has got a lot going for it. For starters, it keeps control of the broadcast content firmly in the hands of the network operator. Not a third party. Plus it offers the chance for operators to mix niche broadcasts sent via 3G with rebroadcast TV channels carried over TDtv. Plus it shouldn't be too expensive to implement. A further curiosity is that TDtv is actually built around MBMS - the TV version of multimedia messaging. So it broadcasts using the cellular base station. IPWireless claims that fitting a satellite receiver to the base station would be the best way to feed it content. Wonder if BSkyB has heard of this? Anyway, Sprint Nextel likes the idea so much it has just sunk $10 million in IPWireless. So TDtv stands a least half a chance of succeeding.

www.ipwireless.com 

8 yr old girl receives topless MMS from T-Mobile

An eight year old girl has received adult MMS messages from a T-Mobile UK service called Hot Babes - totally bypassing all the checks and balances the operator supposedly has in place. The mother was forced to turn to Mobile Insight for help to try to stop the arrival of further picture messages which featured bare breasted ladies. She'd contacted the T-Mobile help desk but had been informed that the company could do nothing because the messages weren't coming from a service using a five digital shortcode. It had four digits. Standard industry practice dictates that sending the word 'Stop' to any five digit code immediately cancels any subscription. But the Hot Babes were coming from a four digit number and 'Stop' on its own doesn't work. So the Mobile Insight advised the mother to contact ICSTIS - the UK industry body for premium rate services. To her surprise, ICSTIS revealed that 3060 - the shortcode in question - actually belonged to T-Mobile itself. A quick trawl of the Net revealed that 'Hot Babes' is one of many MMS services available from T-Mobile - others being far more innocuous. Luckily the T-Mobile help page revealed that to unsubscribe from Hot Babes, the handset user needs to send a text containing the words 'Stop 'Babe' to 3060. It raises questions as to why T-Mobile's help desk wasn't aware of the situation concerning 3060 and, more importantly, aware of the cure. Worse still, the mother has been assured that 'Content Lock' on the daughter's handset SIM card hadn't been removed. If that turns out to be true, then how did Hot Babes get through? Also - why didn't T-Mobile tell the mother she could check the status of the SIM's rating simply by dialling 1818? Despite claims that it requires positive action to get the Content Lock lifted on a regular T-Mobile SIM card, at least one young mother has discovered this simply isn't true. T-Mobile has been supplied with full details and has promised to investigate thoroughly.  See 'T-Mobile defends Hot Babes as non-adult content'.

T-Mobile defends Hot Babes as non-adult content

The official verdict from T-Mobile as to why a minor – an eight year old girl – was able to receive messages from a service called Hot Babes is quite simple. T-Mobile just doesn't class the content as adult. See T-Mobile sends smut to eight year old girl. The fact that the multimedia messages showed topless women doesn't apparently count. Which Mobile Insight finds somewhat astounding since – as a family orientated site – we wouldn't normally print pictures anything like as risquι as these. By an amazing co-incidence, one of the women in question bears a remarkable resemblance to super-model Heidi Klum. Celebrities aren't our normally field of excellence. But it just so happens that Heidi was one of two models at the recent BMW Sauber F1 launch which we attended courtesy of Intel. The other model was Alessandra Ambrosio, who is apparently Brazilian. But we digress. Our irate young mother now has to complain formally to T-Mobile about the content in question. If she doesn't get a satisfactory response, she can then complain to the IMCB - the Independent Mobile Classification Body responsible for setting a Classification Framework. In other words, you can appeal to the IMCB if you think that your network operator/content provider is supplying material of an adult nature to non-adults.  Other key words that can be sent to 3060 which will punch a hole straight through T-Mobile's Content Lock provision include – Girl, Tackle, Hunk and Erotic. Somehow we don't think that Dilbert falls into the same class. Oh, and Hot Babes is free for the first 30 days after which each message costs 30 pence.

Flextronics develops IMS based HipTV

Not to be outdone in the mobile industry's current mania for producing solutions aimed at enabling handsets to show TV images, Flextronics Software Systems has developed HipTV. The angle Flextronics is taking is to blend mobile TV – in this case based on DVB-H Technology – with an IMS solution. IMS is the glue that will tie mobile networks in with an IP based framework.
Flextronics reckons that the mobile TV market will grow from circa 130,000 users to over 83 million users within five years. The creation of Flextronics' software division was a reaction to the fact that the company found that not only were its clients within the communications sector outsourcing the manufacture of electronic devices, they were outsourcing the design and software for those devices too. Interestingly Flextronics Software Systems is based on the early acquisition of Hughes Software Systems which, amongst other tasks, used to produce software for satellite based systems.

www.flextronicssoftware.com
 

Snippets

A recent study, published by the British Medical Journal compared the mobile phone use of 966 people with glioma with that of a control group of 1,716 volunteers.  Based on data collected in interviews concerning mobile phone use over a ten-year period, the researchers concluded that those who regularly used mobile phones were not at a greater risk of developing glioma.  

In Site of the Week (by Tony Dennis)

This week                                                                                                      McFly

On behalf of the record label, Universal Music, Graphico New Media has built the official WAP site for the pop band, McFly. The site has a usual mix of ringtones, colour wallpapers, news, dates and biographies of the band members. So far, Graphico New Media has developed WAP sites for seven artists out of Universal's 300 artist Web sites. Given that the URL is quite complicated its lucky that by sending a text message to 'GO MCFLY' to 85080,it will trigger a WAP push message that automatically puts McFly's mobile site into the phone's browser. Graphico claims that not only is it providing paid content for users to personalise their phones with, but also free news, tour dates, and other relevant tips to make fans come back on a regular basis.

http://wap.mcflyofficial.com